Mamasan Soulshack

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I was contacted by the owners of Mamasan Soul Shack to create a branding identity. We wanted to express their brand as an extension of their particular style of cooking and easy going attitude. They wanted something bold and playful to be used across a variety of media.

Art Direction and Logo Design

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Iterations on the logo design
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A close up of the front door to the shop, the warmth of the skyline in the reflection emphasizes the rich colors printed on the glass.
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Expanded typographic examples
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